whatsappJul 11, 202614 min
How Indonesian SMEs Grow Sales with AI & WhatsApp
Indonesian SMEs are quietly using AI, WhatsApp Marketing, and Omnichannel tools to grow sales without becoming 'tech companies'. This is how it works in practice.
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Insights
Articles, tips, and guides on digital business communication.
whatsappJul 10, 202613 min
Structuring Alumni WhatsApp Broadcasts: The Merino Way
How university alumni communities can design structured, low-noise WhatsApp broadcasts by treating messaging like a midfield playmaker, supported by WhatsApp Business API and omnichannel tools.
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smsJul 10, 202611 min
Police-Led SMS Alerts for Expiring Licenses
A strategic look at how SMS expiry notifications for driving licenses and vehicle registrations can help police shift from reactive enforcement to preventive, data-driven public service.
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whatsappJul 10, 202610 min
WhatsApp for Supply Chains: A John Herdman Playbook
How John Herdman’s leadership principles translate into WhatsApp-based coordination for complex supply chains in Southeast Asia.
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otpJul 10, 202611 min
OTP for Attendance: Turning Cost into Real Value
One-time passwords in corporate attendance systems are not just security codes—they are an exchange mechanism between messaging cost, workforce discipline, and payroll risk.
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smsJul 10, 202613 min
Extreme Weather SMS Alerts for Logistics Resilience
How extreme weather SMS alerts can turn disrupted routes into stronger, long-term customer relationships for logistics operators in Southeast Asia.
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whatsappJul 10, 202610 min
Turning TV Travel Shows into WhatsApp Bookings
How broadcasters and OTT platforms can convert travel shows into real ticket sales using a WhatsApp chatbot, with SMS as a reliable backup channel.
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otpJul 10, 202612 min
Account Verification SMS for Safer School Social
As schools formalize their social media presence, secure account verification becomes critical. SMS-based verification offers a pragmatic path for education ministries to protect students and teachers at scale.
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whatsappJul 10, 202611 min
Using WhatsApp Broadcast for Fuel-Smart Hotel Deals
Rising fuel prices are changing how guests travel and book hotels. This article explains how Southeast Asian hotels can use WhatsApp broadcast to push weekend offers that feel relevant in a high-fuel-cost environment.
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