smsOct 1, 202612 min
Rethinking Bank SMS Transaction Alerts in SEA
A Suyudi Ario Seto–inspired perspective on the future of SMS bank transaction alerts in Southeast Asia, and how they should integrate with WhatsApp and omnichannel.
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Insights
Articles, tips, and guides on digital business communication.
smsSep 30, 202614 min
How SMS Ads Lift CTR & Conversions in Playoffs
A practical guide for Southeast Asian enterprises on using SMS advertising around the WNBA Playoffs to boost CTR and conversion, with concrete use cases and channel integration tips.
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rcsSep 30, 202611 min
RCS Messaging, Quake Alerts, and Conversions
Earthquake alerts show why fast, clear, actionable messages matter. The same principles explain why RCS Messaging can lift conversions and customer experience for enterprises in Southeast Asia.
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whatsappSep 30, 202610 min
Using WhatsApp Blue Tick to Build Customer Loyalty
Explores how verified WhatsApp Business accounts can anchor long-term customer loyalty, using 1 October as a strategic reset point in the annual loyalty calendar.
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rcsSep 30, 202612 min
RCS API for Prayer-Time Alerts in Enterprise Messaging
How RCS API helps enterprises deliver richer, location-aware Muslim prayer-time reminders, integrated with SMS and WhatsApp across Southeast Asia.
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omnichannelSep 30, 202611 min
How Omnichannel Drives Better Conversion & LTV
Omnichannel is more than being present on many channels. This piece unpacks a Janice Tjen–style, journey-first approach to boost conversion and customer retention across Asia.
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otpSep 29, 202611 min
Designing SMS OTP Security Users Can Trust
A practical guide for Southeast Asian enterprises to design SMS OTP strategies that are secure, compliant, and user-friendly, inspired by Spain’s financial sector experience.
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smsSep 29, 202614 min
Using SMS Mobile Ads to Warm Up New Customers
How brands in Southeast Asia can use SMS-based mobile advertising as a low-pressure ‘friendly match’ with new customers, and then extend the journey to WhatsApp and omnichannel.
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otpSep 29, 202612 min
OTP for Marketplace & SaaS: A Playbook vs Fraud
As fraud grows more sophisticated, OTP has become a non‑negotiable part of the security playbook for marketplaces and SaaS. This article outlines how to design an OTP strategy across SMS, WhatsApp, and Voice that actually works in Southeast Asia.
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