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smsAug 17, 202610 min

SMS as Flagship Channel for Retention & Churn

As acquisition costs climb across Southeast Asia, brands need a clear flag-bearer for customer retention and churn prevention — and SMS is still positioned to lead.

smsJul 24, 202612 min

Using SMS to Tame the Rising Wave of Customer Churn

Customer churn across Southeast Asia is climbing fast. This article unpacks how structured SMS campaigns, combined with WhatsApp and omnichannel, can stabilise retention and protect LTV.

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