whatsappJul 28, 202611 min
Designing Alumni WhatsApp Broadcasts with LEAO
How university alumni teams can use the LEAO (List, Engage, Automate, Optimize) framework to design WhatsApp broadcasts that feel relevant, not spammy.
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Insights
Articles, tips, and guides on digital business communication.
whatsappJul 10, 202613 min
Structuring Alumni WhatsApp Broadcasts: The Merino Way
How university alumni communities can design structured, low-noise WhatsApp broadcasts by treating messaging like a midfield playmaker, supported by WhatsApp Business API and omnichannel tools.
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whatsappJul 10, 202611 min
Using WhatsApp Broadcast for Fuel-Smart Hotel Deals
Rising fuel prices are changing how guests travel and book hotels. This article explains how Southeast Asian hotels can use WhatsApp broadcast to push weekend offers that feel relevant in a high-fuel-cost environment.
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whatsappJul 7, 202611 min
WhatsApp Broadcast for Insurance: Learning from Arda
How insurance marketers can borrow Arda Güler’s ‘impact at the right moment’ philosophy to design high-impact, compliant WhatsApp broadcast campaigns.
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whatsappJun 25, 202612 min
Turning Insurance WhatsApp Broadcast into Rockstar CX
How insurers can transform WhatsApp broadcast from noisy sales spam into a rockstar-level customer experience with WABA and omnichannel messaging.
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whatsappJun 19, 202611 min
Lebaran WhatsApp Broadcast Strategy with Reyna
How brands can borrow Giovanni Reyna’s playmaking principles to design Lebaran WhatsApp broadcasts that feel personal, measurable, and compliant across channels.
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artikelJun 11, 20263 min
Broadcasting WhatsApp for Flash Sales: Insights from Indonesia and Australia
Exploring the different approaches to WhatsApp broadcast for flash sales in Indonesia and Australia, highlighting how WhatsApp Business API streamlines marketing campaigns.
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